Profile 网络社会年会

水越伸 | 没有苹果的媒体版图:学会想象另类媒体基础设施的评判性工作坊研究

 

第二屆网络社会年会 與會者讲题简介

 

 

水越伸( Shin Mizukoshi )

Shin Mizukoshi is a professor of media studies at the Interfaculty Initiative of Information Studies, the University of Tokyo. He has been working on critical and practical media studies to try to defamiliarize and recombine the relationship between media and people with a design-oriented mind. His most recent Japanese publication is “Media Studies for the 21st Century, Revised ed.” (Open University Japan, 2014).In 2014, Mizukoshi started to publish an independent bilingual magazine, 5: Designing Media Ecology, with his international colleagues. The main mission of 5 is connecting critical thought with practical design, and producing a new field of media & communication research.
Mizukoshi Lab: http://www.mediabiotope.com

水越伸 是东京大学跨院创新信息研究的媒体研究教授。他致力于批判性和实践性的媒体研究,力图以设计为导向让媒体陌生化并重新连接媒体与民众。他最近的日文著作是《21世纪媒体研究》修订版(日本开放大学,2014)。2014年水越伸与其国际同仁一道出版了独立双语杂志《5:设计媒体的生态学》。《5》的主要任务是连接批判性思考和设计实践,从而生产媒体与通讯研究的新领域。
水越伸实验室网址:http://www.mediabiotope.com


Media Landscape without Apple: A critical workshop study for learning imagination of alternative media infrastructures
没有苹果的媒体版图:学会想象另类媒体基础设施的评判性工作坊研究

Since the mid 2010s, the world media landscape has rapidly transmitted and been covered with SNSs (Social Networking System such as Twitter, Facebook, Wechat), YouTube, and Goggle used by smart phones. Those applications, search engines, and devices have already become our familiar and ordinary media infrastructure. Recently, the emerging fields such as software studies and platform studies have developed academic discussion of political economy and cultural studies of media infrastructure.

However, little has been discussed about the learning processes and educational programs developing general people’s critical understanding of them. How to share the literacy of media infrastructure among wide general people? Can experts bodily and really understand media infrastructure as not only technologically but also socio-culturally constructed object?

In this presentation, Shin discuss about the design, practice and evaluation of a media literacy workshop: Media Landscape without Apple, inspired by Ray Bradbury’s science fiction classic: A Sound of Thunder (1952), and designed and facilitated by his laboratory in 2015. In this critical workshop, participants including university researchers, students and industrial experts are asked to do group works to make alternative scenarios of today’s media landscape under the supposition that iPhone was not produced and Apple had suddenly vanished by some reason in the Autumn 2007. The scenarios produced in several workshops have casted new beams of light on the problematic situation of the contemporary media landscape. Shin plans to situate the workshop as a pilot program for building up the literacy theory and programs of media infrastructure.

Shin would like to discuss with international researchers of the conference how to defamilialize the media infrastructure on which our everyday lives exist, and how to connect people’s literacy and expertise.

2010年,世界的媒体版图迅速扩散并且被智能手机上运行的社交网络系统(例如推特、脸书、微信)、youtube视频和谷歌所覆盖。这些应用、搜索引擎和设备已经成为我们熟悉和惯用的媒体基础设施。最近,软件研究和平台研究兴起,发展出关于媒体基础社会的政治经济学的学术研讨。

然而,相关讨论很少涉及一般民众对这些问题的学习过程和教育计划,以致于难以发展他们对这些问题的批判性理解。如何在更广泛的人群中分享对媒体基础设施的识读?专家们能否切身地、真实地体会到媒体基础设施不仅是技术性的,也是社会-文化的建构物?

在这一演讲中,水越伸要讨论媒体识读工作坊的设计、实践和评估:受布莱伯利的经典科幻小说《雷霆万钧》(1952)的启发,2015年水越伸在自己的实验室中设计并实施了没有苹果的媒体版图工作坊。这个批判性的工作坊的参与者包括大学研究员、学生和工业领域专家,大家分组创作今天媒体版图的另类场景,创作基于这个假定:iPhone没有被生产出来而且苹果公司在2007年秋天突然消失了。几次工作坊创作出的各种场景给问题重重的当代媒体版图带来新启发。水越伸打算把这个工作坊做成促进媒体基础设施识读理论、计划的试点计划。

水越伸希望能和与会的国际学者们探讨如何让我们日常所依赖的媒体基础设施陌生化,如何连接民众的识读和专长。

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